At a time when many local councils are making tough decisions about how to balance their budgets, our theatres are coming under increased pressure.
The Public Reviews is delighted to support the new My Theatre Matters! campaign. Launched today by The Stage, Equity and The Theatrical Management Association, the campaign is asking for theatre lovers to sign up and let Councillors how much they value their local theatre.
Already a number of councils have announced plans to cut funding for the arts, in some cases withdrawing funding completely for theatres. There is no doubt that councils face a difficult dilemma when trying to meet their community needs but the campaign aims to highlight the benefits that a vibrant theatre can bring to the community.
Rachel Tackley, President of the Theatrical Management Association explains how the campaign aims to tell the real story of theatre. “My Theatre Matters! is designed to help real people tell their stories about how important their local theatre is to their life, and help them be heard.”
Tackley believes that, if enough people tell their stories, there is a compelling case for local theatre. “If we all shout loud enough, we can ensure theatres get the investment they need to play their full rôle in safeguarding and revitalising our communities in these challenging times.”
Theatre lovers across the UK are being encouraged to add their name to the campaign. They can sign up via the campaign website, send a letter to their local Councillor, MP or MEP, display posters and spread the word via Twitter, Facebook and other social media. The Public Reviews hopes that all our readers will join the campaign and tell local councillors how important their local theatre is to them.
For John Roberts, Executive Editor of The Public Reviews, the campaign is a vital one. “The Public Reviews is a passionate supporter of local theatre. In 2012 alone our team of reviewers covered over 3,000 productions across the country. Each of these productions provides vital economic and social benefits to the local community and as venues across the country face the prospect of funding cuts, the potential damage to the local community needs to be highlighted.”
Roberts hopes that all the sites reviewers and readers will join the campaign. “We’re proud to support the My Theatre Matters! campaign and encourage our readers to raise their voices in support of their local theatre.”
The Public Reviews will be following the campaign and reporting on events across the country. Together we can ensure that our voice is heard.
For more information, and to add your voice to the campaign visitwww.mytheatrematters.com
You can follow the campaign on Twitter @theatre_matters
You can like the campaign on Facebook atwww.facebook.com/mytheatrematters